What if kids were the ones teaching adults?In a country where missing teeth are seen as inevitable, Colgate flipped the narrative. This bold campaign empowered children to spark a national conversation about oral care, and challenged deep-rooted cultural norms.

How do you help parents win the daily brushing battle with their kids? Colgate showed the raw, unfiltered reality behind healthy habits. No perfect smiles, just real moments. Backed by digital tools and a national school program, the brand turned empathy into impact and made families feel truly understood.

Introducing For Them, an inclusive and innovative fragrance line by Mane, Europe’s leading perfume creator. In a market still shaped by gender clichés, For Them breaks the mold with scents designed to be paired and blended — creating a unique fragrance for every couple. With magnetic bottles, minimalist design, and a universal message of love, it turns perfume into a statement of identity and togetherness

Turning everyday subscriptions into a simple act of generosity, this project blends entertainment, media, or fitness access with monthly donations. Through digital integration, bold print campaigns, and exclusive content, it makes giving as natural as subscribing.

In a world obsessed with spotless perfection on social media, we flipped the script. With Ajax, we celebrated mess as a sign of real life, joyful, spontaneous, human. This unexpected content series challenged cleaning culture head-on, transforming viral trends into a bold brand statement. A campaign that didn’t just clean up, it made noise.
Because life is messy, and that’s exactly how it should be.