How do you reinvent the most gendered industry in the world by designing a scent that belongs to everyone?

In a world where inclusivity and diversity matter more than ever, Mane, Europe’s leading fragrance creator, set out to challenge the outdated gender clichés still dominant in the perfume industry. With For Them, a line of gender-fluid fragrances designed to be paired and blended, Mane created more than a scent  it created a statement. Every detail, from the magnet-powered bottles to the minimalist packaging and the number-based names, was crafted to express unity and love in all its forms.

Launched in Paris in LGBTQ+ and multicultural neighborhoods, and supported by influencers including singer SHY’M, the campaign generated over 25 million media impressions and sold out within two weeks. For Them is a message you wear on your skin and it’s just the beginning.