Art Director.
Working in advertising, currently at @VML
Based in Paris
Colgate
Samsung
BAT
Volvo
Ford
Ajax
Lorem
Lorem
Lorem
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Awards & Recognitions :
D&AD New Blood Awards:
2x (Results Pending)
2x Shortlist
Mlle Pitch Awards:
2x Grand Prix
4x Shortlist
2x (Results Pending)
Chatons D’Or
4x Shortlist
2x (Results Pending)
Adobe Creative Week
1x Adobe Grand Prize of the Jury
First Tower Hackaton
1x Grand Prix
VOLVO
VOLVO IN EVERY CAR
Client: Volvo
Agency: VML Paris
Market: France
Creative Director: Dimitri Guerassimov
Art Director: Florence Vignon
Copywriter: Gabrielle Etienne
Assistant Art Director: Camil Khelifi
How do you reclaim authorship of an invention so universal it has become invisible?
In 1959, Volvo invented the three-point seatbelt and gifted the patent to the world to save lives. To honor this selfless legacy, we turned every competitor’s vehicle into a Volvo advertisement. By isolating the natural "V" shape formed by the seatbelt in any car interior, we created an instant, wordless visual signature.
This elegant brand-hack serves as a powerful reminder: while the logo on the grille may change, the DNA of safety will always belong to Volvo. A minimalist branding execution where the craft itself becomes the proof of an undeniable legacy.
